Mobile use is escalating, so it has become essential for businesses to choose responsive web design. Responsive web design looks good on every kind of device. It adapts well to different screen sizes and resolutions across a laptop, mobile, tablet, and desktop. In the past, businesses needed website versions suitable for desktop and mobile. A responsive web design solution responds and scales intuitively based on the user’s device.
Lion’s Share Digital is an established Austin web design and development agency. The professionals create high-profile websites, offer digital marketing services, maintenance, and more.
Several reasons to consider responsive design for business website
Improves mobile traffic
Mobile web browsing has increased in the last decade and continues to rise. Mobile users have overhauled desktop browsing. Online businesses need to find solutions for potential customers using different devices. According to a survey, 74% of mobile users agreed to revisit the website, if it was mobile-friendly.
Many users abandon sites that are not responsive. Static sites don’t look good on mobile phones as they are designed for desktop screens. Images look inflated or distorted, which frustrates users and they instantly leave your site possibly never to return.
Better for SEO
Google has stated that it prioritizes responsive websites over non-responsive ones during search rankings. Google bots can crawl with ease on responsive sites, thus decreasing error margin with on-page optimization.
Not optimizing for small screens can damage your ranking and SEO efforts. So look for a professional web designer to create a completely responsive business website.
Enhanced user experience
Responsive sites load fast on every type of device, so tablet and mobile users enjoy a better user experience. Moreover, it results in optimistic brand perception. Responsive design eliminates the most dreadful things including side-scrolling and shrunken websites. The effort taken in creating a mobile-friendly website makes the users feel valued.
Several years ago, businesses had a separate website version for desktop and mobile. Therefore the maintenance and update tasks doubled. Responsive web design shares the same URL and accessibility to every device, which makes more sense.
High conversion rates
Top search ranking and low bounce rate increase the possibility of high conversion rates. A blend of seamless navigation and user experience can add to effective SEO. The more user-friendly your web design, the higher the chances of conversion. When visitors find the information they came for with ease on any kind of device it influences their purchase decision.
Lower bounce rate
A high bounce rate is damaging to SEO. Bounce rates convey to search bots that your page is irrelevant because users’ needs are not resolved. When users cannot find what they came looking for on your website they leave instantly or if they experience webpage loading issues they move away.
All this adds to the bounce rate percentage, which defines the user experience. If the bounce rate is low, then the user experience is better because they found the content helpful and stayed longer on your website.
There are several non-responsive business websites. They are potentially losing sales opportunities, especially from mobile users. Make it easy for users to find your brand, no matter the device!